Food Packaging and Branding
A range of unembellished, minimal packaging visuals for Go Native's kitchen products ranging from podis, sauces, pickles, breads and beverages. The visuals are inspired by the native, organic ingredients used in these products, while moving away from the general loud and colourful food branding.
Food Packaging and Branding
A range of unembellished, minimal packaging visuals for Go Native's kitchen products ranging from podis, sauces, pickles, breads and beverages. The visuals are inspired by the native, organic ingredients used in these products, while moving away from the general loud and colourful food branding.
Native Essence
Visual Interactions & Positioning
Branding Visuals & Packaging
Go Native is a conscious neighbourhood store and restaurant based in Bangalore. They offer seasonally cooked nutritious meals, homemade condiments, lifestyle & wellness products, wardrobe collections and home essentials.
Retail & Shipping Packaging
As a growing sustainable and organic brand, Go Native's packaging visuals needed to stand apart from their competitors as;
- Sustainable Packaging has it's limitations in terms of exploration and accessibility. Therefore, all competitors use similar packaging materials with a single colour print.
- Go Native 's visual language can easily be in lost in a market filled with similar design and aesthetics
The objective was to keep the designs simple yet aligned with the essence of the brand - delicate, native and organic in form.